April 25, 2023

EMURGO Africa and GreenHouse Capital Partner to Build Web3 Investment & Advisory Platform

Albert Kim


EMURGO Africa and GreenHouse Capital partner to build an investment plus advisory platform for fintech and crypto startups across Africa and the Middle East.

Capital alone does not create success stories. This is the foundation and investment philosophy of the newly formed partnership announced today between EMURGO Africa, a regional entity of Cardano blockchain founding entity EMURGO, and GreenHouse Capital, a leading African fintech investment fund. Through the partnership, EMURGO Africa and GreenHouse Capital will co-invest in cutting-edge Web3/Blockchain and fintech companies transitioning from fintech 2.0 to blockchain-based 3.0, across the Middle East & Africa.

The firms believe that startups and investors see the greatest impact and return when capital is backed by deep operator support, local on-ground know-how, and access to exceptional talent. As such, the partnership is designed to provide startups with the resources they need to succeed in building the blockchain space. This is the first and only operator-led investment partnership on the continent that brings together capital plus token advisory, blockchain infrastructure development, and talent upskilling to enable the creation and application of crypto-native solutions.

“More than $5 billion in funding was raised by African startups in 2022 with the fintech sector consistently accounting for a majority and blockchain raising significantly more year-on-year. Combined with Africa having the youngest population in the world and one of the world’s fastest rates of blockchain adoption, EMURGO Africa firmly believes these factors will help drive Africa’s technological revolution in the years to come, led by fintech and Web3 technologies,” said EMURGO Middle East & Africa co-CEO Yosuke Yoshida.

“We’ve been working together for over a year now, co-investing in best-in-class companies such as Busha, ScaleX, and Bitmama. We at Greenhouse are thrilled to be taking our partnership to the next level by solidifying how we work together to drive adoption of Web3/Blockchain and crypto by governments, private enterprises, and individuals,”  said Bunmi Akinyemiju, CEO of Greenhouse Capital.

EMURGO Middle East & Africa co-CEO Yosuke Yoshida (left); GreenHouse Capital CEO Bunmi Akinyemiju CEO (right)

Further, the partners have been working together on a series of closed-door round tables where they plan to bring together leading minds across distributed ledger technologies, academia, private enterprise, and African policymakers. Recently, Greenhouse Capital co-hosted a workshop (alongside Imperial College) at the World Economic Forum in Davos that anchored on the question “How can we architect a new financial system for Africa?”. EMURGO Middle East & Africa co-CEO, Shogo Ishida, led the conversation on how blockchain can open barriers to trade and accelerate financial inclusion.

The partnership is an important step forward in developing blockchain and cryptocurrency solutions in Frontier markets. The partnership brings together Greenhouse Capital’s expertise in early-stage venture capital and EMURGO Africa’s focus on blockchain technology. By leveraging their respective strengths, the companies aim to invest in startups and companies that have the potential to create a more inclusive financial system in frontier markets.


About EMURGO Africa

EMURGO Africa is a regional entity of Cardano blockchain founding entity EMURGO. EMURGO Africa invests and partners with Africa-focused enterprises, startups, and accelerators to foster the development of socially impactful solutions on Cardano’s third-generation and environmentally sustainable blockchain.

To connect and learn more, visit https://emurgo.africa

For media requests and inquiries, email emeka@emurgo.africa

About Greenhouse Capital

Greenhouse Capital (GHC) is a leading African fintech investment fund and platform focused on supporting early-stage companies and world-class Frontier market entrepreneurs building the next wave of innovative technology companies. Greenhouse Capital is Africa’s largest fintech fund by portfolio size and has invested in leading companies like Flutterwave, Max, and Pezesha. Greenhouse Capital has built a platform that nurtures companies with strategic business development, deep ecosystem networks, and operational support from MVP to exit. It is home to Africa’s leading accelerator programs for women-led and fintech startups. Greenhouse Capital is using its experience, know-how, and track record to expand into Frontier markets, including the Middle East, where it will continue its approach of putting the entrepreneur first and empowering innovation while delivering returns.

To learn more, visit https://greenhouse.capital

For further information, email: media@Greenhouse.capital

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